The value of 'comtent'

How publishers are leveraging commerce-related content to drive revenue

How to create valuable content for your audience while monetizing and maintaining editorial integrity? This is the perennial question that publishers, or at least their commercial sides, have been debating for a long time.

Many publishers are turning to the use of commerce-related content (or 'comtent' as we like to call it), as part of viable business model. But just how valuable is this shoppable content and what is its growth potential?

Download "The value of 'comtent'" study to discover:

  • The life cycle of comtent
  • The most popular types being created today
  • The lifetime value of comtent
  • The role of mobile in comtent